PR and communicationsKronical
An analyst in your press office that follows what is written about your company, its rivals and its issues, and tells you a story is building before a journalist calls. Ask it anything about your coverage.
- News
- Trade press
- Social posts
- Campaigners
- Regulators
- Filings
- Many languages
Every press office needs someone who keeps up with what is said about the company and spots the story before it reaches a national desk. Kronical reads all of it, so you hear first.
Reading it all only helps if it knows what matters to you. That part it learns.
First, it learns what matters to you
- 1You tell it your job.
In your own words: “I run press for a UK food company.”
- 2It learns what matters to you.
From what you ask it and what you tell it was useful. Each petal is one thing that matters to you: a company, a person, an issue. The more it learns about one, the bigger and bluer it grows.
- 3It reads the news against it.
So it knows a protest at a carton factory is about you, though the post never names you.
Illustrative. Your own map starts from your job.
The post never named your company.
Every step it took, in order. An illustrative example.
- 1The post
A campaign group says it will protest at a packaging factory on Friday.
- 2On your map
Lumen Pack makes the cartons for your two biggest brands. Your name isn’t in the post.
- 3Why it matters
Two local reporters have shared it. If the protest gets coverage, your brands could be drawn in, because they rely on that factory. You hear about it before anyone calls.
It works the hours the news does
- 1Early
It reads the morning papers and the night’s posts, across languages. Before your first call you know what was said about you, your rivals and your issues.
- 2First mention
A trade title runs a story about one of your sites. It tells you within minutes, who wrote it, and whether anyone has picked it up.
- 3During the day
News reaches you as it lands. When a story spreads, it tells you which outlets have picked it up and where it is heading.
- 4In the background
It keeps track of what sits close to you: a supplier you never named, a campaign group, a rule being drafted. When one of them starts to drift your way, you hear about it.
- 5End of day
How your coverage moved today and why, in plain words, and what it is watching tonight.
It tells you. You do the talking. It does the reading, the watching and the first pass. You make the calls.
- The stories that matter to you, and where each one started
- How far it has spread, and who picked it up
- Links to you a reporter could make before you do
- What it thinks you should look at next
- The sources behind every note
- What you say, and when
- Who you talk to
- Which of its leads to follow up
Two trade titles so far, both from the same local report this morning. No national desk has it yet. I’ll tell you if one does.
It talks to you in the apps your team already uses, and answers when you reply.
Microsoft Teams- Single sign-on for your company
- Signed endpoints your systems can verify
- Your brief is never shared with other customers
- News, trade press and publishers
- Social posts and campaign groups
- Regulators and government notices
- Tell it your job, in your own words
- An analyst for each person on the team
- Your own AI connected over MCP
Write to [email protected] and we’ll answer it.
We already have a monitoring tool. Why this?
A monitoring tool lists everything written about you. This one knows your issues, tells you which stories matter and why, and warns you before a story spreads.
Does it write our statements?
No. It tells you what is being said, where, and how fast it is spreading. What you say stays with you.
Can it watch our rivals too?
Yes. Tell it their names, and it adds the ones that keep turning up next to you.
What does it read?
News, trade press, publishers, social posts, company filings, regulators and government notices, across countries and languages.
How does it learn our issues?
You tell it your job in your own words, like “I run press for a UK food company”. From then on it sharpens what matters as you ask it questions and tell it what was useful.
Where does it talk to me?
Slack, Microsoft Teams and email, or from Claude and ChatGPT. Reply to anything it sends to ask a follow-up.
Put an analyst in your press office.
- 01Tell it your job, in your own words.
- 02It sets itself up around your company.
- 03It tells you what it finds, and gets sharper as it learns.